Communications Planning Library
We’re dedicated to helping you design and implement effective communications solutions for your organization.
Our library is full of tips and tricks we’ve built up over the years developing both
long term strategic communications plans and short term campaigns with clients.
Every tactic in your plan needs to be delivered to your audience. Understanding which channels are useful and available to you will help you decide how to deliver your message effectively. Let’s talk about some of the different types of media channels.
Tactics are the specific activities that will work toward meeting your objectives. Selecting tactics is an exciting part of communication planning. The key is to be strategic, selecting the tactics that will have the most impact, while being mindful of how realistic the tactics are to implement. Consider your timeline, budget, and personnel constraints as you plan tactics.
Research is a fundamental step in your communications plan. In this article we will go over some common research methods and resources you can use. Primary research refers to research you will do yourself, and secondary research uses the interpreted findings and data from other sources.
Writing an in depth communications plan can be time consuming and feel complicated if you don’t reflect beforehand on some basic things. Here are some considerations you will want to think about before you get started:
Coming up with a good strategy starts with understanding the problem. Having a solid understanding of the problem you want to address allows you to propose a meaningful solution because you keep the reasons “why” top of mind.
Communications planning helps avoid costly mistakes and keeps your team on the same page. A solid plan helps ensure that your message is being delivered consistently and effectively. In this article I will introduce the RACE model, a simple framework for developing your communication plan.
So you have an idea for a website or store and you're ready to start growing your social-media following... awesome! Before you sign up for every social media account under the sun, you might want to work on creating a social-media strategy to help keep your work, image, and voice on track. The first step: defining your target audience.
Evaluation needs to be considered throughout your communications planning. When you craft objectives, you have to ask yourself how you will measure your success. Without an evaluation plan in place, you could lose valuable knowledge and insights you could have used to your benefits.