Dad Central Canada is a national network of service providers working to promote and support active, healthy involvement between fathers and their children. CRFT was tasked with branding for a new national identity, bringing together all of the provincial networks under "Dad Central". After presenting several logo options, the network selected their current emblem and put it to work across the country.
The next phase was to develop a new website that would serve both dads and service providers in Canada. The Dad Central site is now an information and resource hub, connecting families and agencies to valuable information and support.
CRFT continues to work with Dad Central on the development of resources, event promotion, and social campaigns.