A passion for communication and storytelling

     Our mission with CRFT is to help you:

  • Stand out in your community by adding value through your digital communications activities,

  • Stay ahead utilizing the latest technologies and trends to best engage your stakeholders and clients,

  • Share your stories by aligning communications strategies with tactics to create transformative results.


CRFT New Media is not your typical digital agency: we are community builders, facilitators, and leaders. Our approach is human-centered and informed by your vision of the future.

Through storytelling, design, and technology, we create practical and meaningful projects that convey emotion and purpose. We work to bridge the gap between knowing and doing, inciting action through inspired narratives, interactive education, and visual communications.

We’re engaged and involved in our communities. We are storytellers, culture makers, and community leaders who think outside the box and work to understand the sometimes complex needs of our clients. We do not believe in prepackaged marketing and communications strategies, and recognize that every client and their audience have a unique relationship.

 CRFT is a social enterprise that puts people first and works with you to create communication and marketing strategies that connect to the emotions and realities of your stakeholders. We specialize in helping organizations leverage technology to connect them with stakeholders and clients in meaningful ways.

We get to know you in-depth to determine what your needs are and develop strategies that align with your strategies. Through exploring innovative communications and marketing strategies, we know your organization can achieve its full potential and have a positive and lasting impact on their community.

CRFT has experience working at local, provincial, and national levels and a few of our relevant clients include the Alberta Father Involvement Initiative, Alberta Network of Immigrant Women, Dad Central Canada, the John Humphrey Centre for Human Rights, Calgary Community Development Learning Initiative, Calgary Women’s Emergency Shelter, and the Alberta Men’s Network. We have extensive experience engaging both the public and internal stakeholders, researching, designing, and implementing unique solutions that fit your organizational needs.