Every tactic in your plan needs to be delivered to your audience. Understanding which channels are useful and available to you will help you decide how to deliver your message effectively. Let’s talk about some of the different types of media channels.
Read MoreTactics are the specific activities that will work toward meeting your objectives. Selecting tactics is an exciting part of communication planning. The key is to be strategic, selecting the tactics that will have the most impact, while being mindful of how realistic the tactics are to implement. Consider your timeline, budget, and personnel constraints as you plan tactics.
Read MoreWriting an in depth communications plan can be time consuming and feel complicated if you don’t reflect beforehand on some basic things. Here are some considerations you will want to think about before you get started:
Read MoreComing up with a good strategy starts with understanding the problem. Having a solid understanding of the problem you want to address allows you to propose a meaningful solution because you keep the reasons “why” top of mind.
Read MoreCommunications planning helps avoid costly mistakes and keeps your team on the same page. A solid plan helps ensure that your message is being delivered consistently and effectively. In this article I will introduce the RACE model, a simple framework for developing your communication plan.
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