Coming up with a good strategy starts with understanding the problem. Having a solid understanding of the problem you want to address allows you to propose a meaningful solution because you keep the reasons “why” top of mind.
Read MoreSo you have an idea for a website or store and you're ready to start growing your social-media following... awesome! Before you sign up for every social media account under the sun, you might want to work on creating a social-media strategy to help keep your work, image, and voice on track. The first step: defining your target audience.
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