Evaluation needs to be considered throughout your communications planning. When you craft objectives, you have to ask yourself how you will measure your success. Without an evaluation plan in place, you could lose valuable knowledge and insights you could have used to your benefits.
Read MoreResearch is a fundamental step in your communications plan. In this article we will go over some common research methods and resources you can use. Primary research refers to research you will do yourself, and secondary research uses the interpreted findings and data from other sources.
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